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18 posts categorized "Lessons"

Wednesday, 27 May 2009

Building an Exceptional Lettings Business

Peter_chapman1

Lettings has traditionally been viewed as, “the icing on the cake” of agency business but as time goes on it would appear that there may be a long term shift in the housing market. As more and more agents realise the importance of a great lettings offering, how can you ensure that you are building a business that will produce long term, high quality fees from loyal customers? Peter Chapman explains.

Friday, 15 May 2009

Compliance - Mark Hayward

Mark_hayward_blog1

As well as the Property Misdescriptions Act and the legalities of HIPs, there is much more legislation that agents must comply with. With an agent having just been jailed for 8 months and the Ombudsman has just reported the largest fine ever, now is the time to ensure that your agency has full compliance and won’t be caught out. In this lesson, Mark takes you through this legislation and looks at exactly how you can ensure you remain within the law.

Technology as a core business decision - Charlie Wright

Charlie_wright_blog1

You wouldn’t let your painter and decorator choose the colour scheme for your house and the same goes with technology decisions made for your business. As the business owner, you should make these decisions yourself, not leave them to your I.T. guys. In this session, Charlie highlights how you can start learning about technology quickly and easily and how to utilise your new-found knowledge to maximum effect.

Thursday, 07 May 2009

Window Shopping

Clare_screen_grab

Estate Agents and shops both enjoy a high street presence but with rather different sales propositions. With most of your work being carried out in full view of your clients, both existing and potential, how can you ensure they are motivated by what they can see through your office window? Clare shows you how.

The Julie Ryan

Pk_screengrab

In this session Peter highlights the successful techniques used by an estate agent called Julie Ryan. Her networking skills amongst her sellers’ neighbours have led her to become the best known agent in her area achieving top levels of instructions. You will learn how to harness her methods to ensure that you too are the best known agent in your area.

Thursday, 30 April 2009

5 reasons why you should let your staff use Facebook at work

It's a fairly widely accepted notion that if you treat people in a particular way long enough, they will start to behave like it.

For example, a jealous wife who accuses her husband of being unfaithful (when he isn't). Most of us have heard of stories where, after enough years of relentless accusation, the man will say to himself "well I'm getting as much grief as if I was actually knocking someone else off, I might as well make all the grief worthwhile!".

So, how do you treat your staff? Like adults who are old enough to make decisions for themselves? Or like school children who need to be governed like wild animals?

"If I let my staff use Facebook, they wouldn't do any work!" That just isn't true. If you employ people who don't want to work, then they wont work, whether you let them use Facebook or not.

I recently sat next to 2 men at a seminar at the Institute of Directors. They ran a lighting consultancy and employed about 30 people. The subject of staff using Facebook came up and they proudly boasted that they had spent £20,000 on an IT system specifically designed not only to prevent staff using sites like Facebook, but also to track which websites they are using and how long they spend on them.

Now, if you employed 300 people I might understand, but 30? What a waste of time and money, and how demoralising for their staff. You might as well say: "You are forbidden from having any communication with members of your family or friends during working hours".

This is not the 1950's and young talented people do not want to be treated like untrustworthy school children.

If you treat people like trustworthy adults, then most of them will behave as such. People respond to how they are treated.

So, imagine what it would do to your staff's morale and also to your image if you made an announcement to them as follows:

"We know that Facebook is a great way to keep in touch with your friends and family, but we also know it can be a big distraction. We'd like you to feel free to use Facebook at your discretion, in moderation, but please watch out for it becoming a distraction. We'd suggest 5-10 mins, 2 or 3 times a day."

You will have a happy crew, who will think you're great, and for this reason alone they will want to produce better results for you.

In any case, anyone with an iPhone or a Blackberry can get on Facebook without your computers - I bet some of you didn't know that!

So, don't waste precious time and IT money blocking websites your staff want to use. Just ask them to use their judgement and not take the p*ss. They'll love you for it.

So, as promised here are 5 real reasons why you should let your staff use Facebook:

    1. It will make them very happy, and that in itself can be hard to achieve!

    2. Using Facebook actually lowers the number of personal emails, phone calls and text messages sent

    3. Your staff will become better communicators

    4. Its a waste of management time policing a no-Facebook policy

    5. Facebook now has 200 million members worldwide - you can't ignore that sort of popularity and you just look like a dinosaur if you do!

So, if you have had a no-Facebook policy, why not consider reversing it and making yourself look up to date and your staff very happy in the process.

I promise you that, on the whole, they wont abuse the privilege!

Wednesday, 29 April 2009

How Not to be Just Another Agent

Rr_hownottobe

The first in an entire series of lessons by Richard Rawlings looks at the importance of your branding, what this conveys to your customers and how you can harness it’s power to build your business to ever greater things. Click here to view the first lesson.

Never a Better Time To Buy

Pk-nowisthetime

As property prices have fallen faster in the last 12 months than many agents have seen in their careers and interest rates are the lowest ever, how can you convince your customers that NOW really is the best time to buy?

Peter Knight demonstrates a practical and simple method for persuading customers to trade up in this short lesson.

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